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EXPERTISE BLOGS
Welcome to our library of marketing questions, terms, tips, and so much more! Here you can learn many of the best practices when looking to market your business.
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AW Digital Marketing AI
Jan 18, 20243 min read
Navigating the Social Media Maze: A Guide for Small Businesses to Identify Their Audience
Pinpoint your audience with our guide. Define brand identity, analyze demographics, leverage analytics, and foster engagement.
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Andrea Williams
Oct 5, 202311 min read
Exploring Essential Marketing Questions for Businesses
Master marketing essentials: target audience, USP, channels, budget, strategy, content, measurement, and ethics!
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Andrea Williams
Aug 28, 20233 min read
Pay-Per-Click (PPC) Strategies for Beginners
Craft PPC strategies: Align with your small business goals, audience, and budget for max impact.
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Andrea Williams
Aug 14, 20234 min read
Using UGC (User-Generated Content)
Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
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Andrea Williams
Dec 19, 20224 min read
Why You Need an Audience on Social Media
This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
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Andrea Williams
Jul 1, 20223 min read
Brand Awareness in Marketing
Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
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Andrea Williams
Nov 5, 20213 min read
Organic VS Paid Advertising: Website Marketing
As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
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Andrea Williams
Nov 4, 20212 min read
Market Segmentation
How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
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Andrea Williams
Nov 4, 20213 min read
SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
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Andrea Williams
Nov 4, 20214 min read
Marketing Objectives
Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...
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