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EXPERTISE BLOGS
Welcome to our library of marketing questions, terms, tips, and so much more! Here you can learn many of the best practices when looking to market your business.
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Brooke Temple
Sep 25, 20244 min read
The Power of Social Commerce: How Businesses Can Thrive
In today's digital age, the intersection of social media and e-commerce has created a new frontier for businesses: social commerce. This...
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Andrea Williams
Sep 25, 202412 min read
How to Plan your Online Marketing for Black Friday
Black Friday, the most anticipated shopping event of the year, is just around the corner. For businesses, it presents a golden...
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Andrea Williams
Jul 11, 20249 min read
Creating Irresistible Google Ads: Crafting Compelling Descriptions, Eye-Catching Headers, and Captivating Images/Videos
Looking to level up your Google Ads game? You've come to the right place. In this comprehensive guide, we will unlock the secrets to...
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Andrea Williams
Jul 8, 20247 min read
The Ultimate Guide: Step-by-Step Instructions on Creating Effective Google Ads
The Ultimate Guide: Step-by-Step Instructions on Creating Effective Google Ads Are you struggling to create effective Google Ads that...
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Andrea Williams
Jul 2, 20248 min read
Unlocking the Potential: How Paid Ads Can Skyrocket Your Business Growth
Are you looking to take your business growth to new heights? Paid ads might be the key to unlocking your business's full potential. In...
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AW Digital Marketing AI
Jan 18, 20242 min read
Unlocking Growth: A Comprehensive Guide for Small Businesses to Grow Social Media Followers
In the expansive realm of social media, cultivating a robust follower base is paramount for small businesses aiming to elevate their...
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Andrea Williams
Oct 30, 20239 min read
The Art of SEO Keyword Research: Understanding, Selecting, and Optimizing for Maximum Results
Unlock the secrets of SEO marketing strategies. Learn to select, optimize keywords, and drive maximum results for your online presence.
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AW Digital Marketing AI
Oct 9, 20239 min read
Maximizing ROI: How to Get the Most Out of your Paid Marketing Efforts
Understanding ROI is vital for any digital marketing campaign. Learn to measure, optimize, and skyrocket your ROI with proven strategies.
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Andrea Williams
Oct 5, 202311 min read
Exploring Essential Marketing Questions for Businesses
Master marketing essentials: target audience, USP, channels, budget, strategy, content, measurement, and ethics!
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AW Digital Marketing AI
Sep 18, 20239 min read
Web Design 101: Key Tips and Tricks to Build an Ecommerce Website That Converts
Unlock key tips for building an ecommerce website that converts visitors into customers in today's digital world!
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Andrea Williams
Sep 11, 20234 min read
The Power of Influencer Marketing: A Dual Perspective
We analyzed The Influencers and their impact on marketing. In the world of marketing, the influence of social media personalities has...
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AW Digital Marketing AI
Sep 4, 20235 min read
Social Media Marketing: Why It's the Key to Expanding Your Customer Base
Discover why social media marketing is effective for expanding your customer base in today's digital age! Engage, connect, and grow with eff
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Andrea Williams
Aug 28, 20233 min read
Pay-Per-Click (PPC) Strategies for Beginners
Craft PPC strategies: Align with your small business goals, audience, and budget for max impact.
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AW Digital Marketing AI
Aug 21, 20232 min read
Boost Your Small Business with UGC: A Guide to Leveraging Platforms like Social Cat
In today's digital age, user-generated content (UGC) has emerged as a driving force behind successful marketing strategies. Small...
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Andrea Williams
Aug 14, 20234 min read
Using UGC (User-Generated Content)
Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
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AW Digital Marketing AI
Aug 11, 20232 min read
Unlocking the Secrets of Effective Social Media Marketing Strategies
In the dynamic landscape of digital marketing, social media has emerged as a cornerstone for businesses to connect, engage, and expand...
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Andrea Williams
Aug 11, 20232 min read
Overstock's Failed Marketing Strategy
SEO and SEM Ethical and Legal Considerations: Overstock.com This analysis will review Overstock.com who used an illegal and unethical...
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Andrea Williams
Dec 19, 20224 min read
Why You Need an Audience on Social Media
This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
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Andrea Williams
Jul 1, 20223 min read
Brand Awareness in Marketing
Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
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Andrea Williams
Apr 5, 20223 min read
The Importance of Brand Positioning
Defining and understanding what brand positioning is and how it impacts the consumer and brand image.
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