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Building your Brand Equity
Brand equity, is the value or worth that consumers feel the brand has. A great example of brand equity is when Apple launches a new...
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EXPERTISE BLOGS
Welcome to our library of marketing questions, terms, tips, and so much more! Here you can learn many of the best practices when looking to market your business.
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Andrea Williams
Jan 13, 20222 min read
Integrated Marketing Communication: Defining the Foundation
Integrated Marketing Communications (IMC) can be defined as "[E]very contact between the brand and the market" (Percy, 2018). This...
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Andrea Williams
Nov 27, 20214 min read
Why Dynamic Capabilities Matter in International Marketing
What is a Dynamic Capability? Before taking a deep dive into dynamic capabilities, let's discuss what they are and how they can matter to...
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Andrea Williams
Nov 5, 20213 min read
Organic VS Paid Advertising: Website Marketing
As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
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Andrea Williams
Nov 4, 20212 min read
Market Segmentation
How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
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Andrea Williams
Nov 4, 20214 min read
Future Digital Marketing Trends
As the world continues to rely more digitally in many aspects of life it’s crucial to watch and observe the trends, new technologies, and...
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Andrea Williams
Nov 4, 20213 min read
SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
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Andrea Williams
Nov 4, 20214 min read
Marketing Objectives
Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...
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